With the rise of social media there's this need for an endless flow of video content. Video content's very engaging on social media, and it's something that your small business needs to be competitive. Problem is, what type of video content do you create?

#Brand video
A brand video is like your company video, it tells your story, talks about your mission, talks about your why, maybe what makes you different, if somebody were to ask you, hey, what's your company's mission, and what makes you different? What would you tell them right? What would be your two- or three-minute sales pitch on that? Take that, make it your script and create a video around it.

#Meet the team video
A meet the team video is a good video in your sales process, maybe your sales people can send that out to say hey, here's the team that's going to be working on your project or doing XYZ for you, get to know them a little bit better, could also be a video you send to new customers, hey we really are excited to get started I'm going to send you a video so you can get to know the team a little better. This is a great video just kind of showcase your staff, the value that they bring, how do they fit in the process, and what makes them different.

#Product demo video
If you sell products, really, this video is explaining those products, it’s the how to around the product. If somebody were to ask you, hey, tell me about your product, how it works, and really why I should buy it, what would you say to them? Turn that into a script and make a video around it.

#Service video
It's a service explainer video really, talking about the process and the value behind the service that you provide. This is a great video in the sales process to put on your website, to post on social media. If somebody is interested in your services, especially if it involves around how to start a dropshipping business, this would be the video that would really help them pull the trigger on that because it explains to them the value of your service, really the quality behind it, process behind it, so they're comfortable and ready to move forward.

#Sales presentation video
Really it's the overview of your company and the products that you provide, it’s something that your sales people might want to show in a sales meeting or in a presentation. It could be something they want to send their prospects prior to signing up to get them excited. Just think about what's the best video to sell your company and the products and services that you provide, and a real short and sweet little two minute script, create a video around that.

#Great commercials for your brand
Think of short, inspiring, maybe funny commercials, short explainer video type commercials, stuff that you can put on social media, you can put on your YouTube channel, you could potentially even run on digital TV. It's a short ad, right, about your business. It doesn't have to be too detailed, right? If you think about commercials for BMW or Under Armor and these sorts of things, it's sometimes just an inspiring story with their logo at the end. That works too. So think about the types of commercials you can create around your brand.

#Create snackable content
Snackable content is very short video content you can put on social media. It's just snackable content, it could be fun, it could just be a short animation with a statement on there. It could be something funny like somebody dancing through the streets right, with a short tagline on it. Think of these as animated banner ads, essentially. Create a lot of videos around this. Snackable content you can continually share across social media.

#Create weekly tip videos
Maybe even monthly tip videos if you don’t have a lot of time, but the tip videos really are the ideas around how your product or service can solve problems, right? And then the tips around that. Think of these as educational. You have a lot of knowledge, and industry knowledge, you know from where you come from, how do you share that, right? How do you become a thought leader in your space? Tip videos work really well for that. A perfect example is the one I'm doing right now. How can you make a video like the one I'm doing right now for your business?

#Do webinars/podcasts
This advice comes from Anton Kraly from dropship lifestyle. Here again, it's like the tip video idea but this is a little more longer form content, where you really dive into something in particular that you're an expert around, create content around that whether it's a webinar or a podcast, record that, get that up on social media and on your YouTube channel.

#Customer stories
Find some of your best customers and create a short customer story around that customer, right? These are like video testimonials, essentially. It shows how these customers are succeeding by using your products or services and how they're so happy about it right? That's going to get people excited to want to do business with you in the future.

#User generated content
By this I mean have your customers actually send you content, maybe videos of the products that they purchase from you, or maybe a short testimonial video that they record on the phone and send it over, give them a gift card right? Thank them for this kind of stuff, you know, give them a reason to do it, and then share that on social media and post that on your website. This kind of contents really good because it feels authentic. It's not something that you created and you sent a whole video crew to go do, it somebody that felt compelled to do this video content on their own, and you're just simply sharing that on social media.

Project videos
This can be like a before or after video, or a design reel or a, an annual project reel of sorts where you really highlight case studies and projects that you've done in the past, so that people can see that you do a good job and there's actually results that come from it.

Training videos or help videos
So if there's additional instructions that need to be provided for the product or services that you offer. Maybe you provide a service and there's some sort of a maintenance or management of that service needed after the fact. Think about the things that your customers might need additional training or support on in the form sort of help documentation, where you can create this type of content for your website, your help site, for your social media channels, your YouTube channels, etc.

12 Best Video Ideas For Your Dropshipping Business