Check with yourself; on what basis do you open an email or not? Good chance that the title of the email will have the greatest influence whether you open, delete, or even mark a mail as spam. So the subject of your email is of great importance. And this applies both when you send an email to an individual or when you want to reach a large group: group email, newsletter, advertising etc..
- Brief: a great service like Mailchimp recommends up to 9 words and 60 characters.
- Numbers: use numbers where possible. Recipients process this information quickly and easily.
- Personalize: use data from your recipient such as name, location, language or interests.
- Surprise: by humor, controversy or hints you create curiosity.
- Use emojis: sparing use of emojis attract attention in a good way.
- Avoid spam: stop using CAPS-LOCK or an abundance of exclamation points.
- FOMO: if you're making an offer or trying to persuade someone, act on it with a sense of urgency.
- Bracket: Use [..] to highlight special content. For example: [white paper] or [bonus]
- Don't forget the preview text: what will appear in the email inbox as the first preview of the content of your email?
- Test: Do A-B tests to see how your recipients respond to your topics.
What are your tips for a good topic for emails? Tip: check your trash of your email inbox; which emails did you discard without reading? What took care of that?