4cs of Marketing

The 4Cs is similar to 4Ps, but applies this model directly to consumers, rather than focusing on the characteristics of a product. The 4Ps focus on internal processes in a company and the marketing strategy, whereas the 4Cs focuses on the ways in which customers are affected. The remaining four provide more of a customer-centric view on the sales-oriented marketing strategy.

Understanding what consumers want and need helps to develop a suitable product, so these 4 Cs are crucial for the 1st P in the marketing mix, which is the Product. On a concluding note, obviously, These 4 Cs are essential in understanding customer preferences in order to end up with a better product design, the right costs, the right customer services, the right channels for communication, and so on.

Viewing advertising as a communication medium helps marketers better understand the market and improve sales and customer loyalty. There are various channels of communication in marketing from print, radio, and social media, company websites, content, and email marketing which marketers can utilize for directing communications with the targeted audience.

By creating a strategy that addresses the 4Cs, in relation to the strategic positioning of their brands, marketers can set the stage for an effective conversation with customers and prospects. In marketing, the four Ps and four Cs are two tightly connected frameworks to think about the combination of factors to be managed.

Whereas Lauterborns 4 Cs focused on creating customer-centric marketing campaigns, Lauterborns 4 Cs focused on specifically how consumers are interacted with. The 4 Cs of Marketing Communication are designed to help companies build powerful marketing strategies that positively reflect on a business and demonstrate the business is credible with its consumers.