Ramadhani Mgalla

· 20 Jul 2022

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7 Unique Different you should know between TikTok and SnapChat.

In 2011 Snapchat social media platform introduced in market and 5 years later 2016 TikTok realesed .

In 2020 report in Top 10 popular social media platforms, TikTok is number 5 and have 689Millions Monthly Active Users, which Snapchat is number 6 and have 433Millions Monthly Active Users.

All these platforms share similar features but different. Let’s see how the Snapchat and TikTok stack up against each others…

1. Purpose of Platform.

Snapchat Is a photo and video messaging app designed to send short lived photo known as “Snaps” to a controlled list of friends in realtime, meaning the message self distruct after its being viewed.
“Allows users to post snippets of their lives through photos or videos.

TikTok Is short form video, music videos, dance videos, or vlog-styled mini clips.

2. Content duration.

Snapchat the content have a limited time span and the snaps disappear from the feed within 24 hours.

TikTok the Content stays for as long as you want.

3.Targeting market age.

Snapchat is a broader age group of both of Generation Z( Anyone born between 1996 to 2000s) and millenials(Anyone born between 1980s to 1995s) on platform.

TikTok Is most popular among the Generation Z ( Anyone born between 1996 to 2000s).

4. Most features.

Snapchat Allow creativity and being playful through the use of doodles, filters, lenses, and Stickers.

TikTok which relies on its special effects and filters.

5. How its work.

Snapchat is the way its works is extremely fun and promotes serious interactivity between users.

TikTok is the controversies and allegations, Is changing the social media landscape through its short form videos.

6. Interaction users account.

Snapchat has no user accounts its personal account.

TikTok has user account with followers, Likes, Comments, reaction, hashtags e.t.c

7. Posts Viewers.

Snapchat Post viewed by friends on (used more for personal purpose)
TikTok post viewed by anyone and the videos can also go virals.

In Conclusion both social media platforms have gain popularity in youngsters in digital generation. Snapchat and TikTok have helped a lot of companies advertise and they have also given rise to many people becoming social media Influencer and made a lot of money through that platforms.