There are two quite specific strategies for you to expand your company. One is to acquire

new consumers, while the other is to keep existing customers pleased to spend even more

money with you. Customer relationship management software, or CRM, can assist you in

accomplishing both of these goals. This article will go through what a CRM system can

achieve for you, how to find the best CRM and a list of the finest CRM for your company.

CRM apps, at their most basic level, assist you in managing customer contact information.

So much better than a spreadsheet, and it's simple to track you and your team's

interactions with consumers. Whatever is significant to your business, whether it's sales,

calls, emails, or support tickets, CRM may also assist you in tracking sales through features

such as sales performance reports and determining which of your sales reps are meeting

their goals. You can also set alerts to suggest that no one has spoken to one of your major

clients in a long time and that it's time for one of you to contact them.

CRM allows you to search and segment your consumers in the profile, such as anyone who

hasn't purchased in five months, to encourage them to spend more. Then you can make

exclusive offers for specific individuals, such as half-price welcome discounts.

Your CRM may also track the results of your advertising campaigns to determine which

ones are most effective in attracting new clients. Now that you've gotten a glimpse of how

a CRM system can help you expand your company, here's how to pick one:

•    Compatibility – if you're already using many apps to manage your emails, bookkeeping,

and scheduling, ensure your CRM is compatible with all of them. You don't have to worry

about your data is up to date across numerous apps.

•    Go for cloud software – When it comes to features, more isn't always better. Too many

options in software can be confusing and costly.

•    Scalability – Look for software that can adapt to your changing needs. You don't have to

change just because your company is growing.

Check out a CRM system's support forums before committing. Before diving in, you should

be completely aware of the constraints.

The best three CRM software for small businesses are as follows:

•    Hubspot CRM – This free CRM allows for an infinite number of users, making it ideal

for large teams. It also supports 1 million contacts, which is more than plenty for small

businesses. This CRM also works well with several other platforms. It's also simple to use

and comes with all of the necessary features of a solid CRM, such as contact management,

lead tracking, email campaigns, and basic reporting. As a result, they're excellent choices

for small businesses looking to get started with a free CRM. However, it has a

disadvantage: restrictive contracts.

•    Streak CRM – Streak CRM is a robust CRM that integrates smoothly with Gmail. Streak

allows you to manage your customers via pipeline right from your Gmail account. This

CRM is simple to learn, especially if you have prior expertise with Gmail. However, it has a

disadvantage because it lacks an exemplary user interface outside of what you see in your

inbox.

•    Zoho's free CRM is a great small business CRM that allows up to three free users and

gives you more flexibility than Hubspot and Streak. Leads, deals, and contact management

are all available for free with the ZOHO CRM. In addition, you'll be in charge of projects

and events. You also get Integrated digital marketing and dozens of extensive integrations,

much like Hubspot. However, it has a disadvantage in that it necessitates a lot of

customizing, especially when first getting started.

For small organizations wishing to get started with a free CRM, these top three CRM are

ideal. Each has strengths and limitations based on the type of business, team size, sales

earnings, and business requirements. As a result, take the time to try out each option and

determine which CRM is ideal for you and your company.