Youtube! Like a star in a Google-owned network. It attracts one-third of the world population on the internet. In other words, we can say billions and billions of users are on the internet. In a single day, people watch hundreds of millions of hours on YouTube and generate trillions of views. A record-breaking youtube reaches more 18-34 and 18-49 age groups in the US than any cable network.Surprisingly 9% of small businesses in the US are active on youtube. Research and a hunch are going on for that the figure tends to be pretty accurate universally too.
It is ironic to say! then why small businesses are not investing in youtube as a part of their social media strategy?Make sure, it is very much harder to produce or create a video than an image or a blog post.A lot of people have a dream or we can say a perception of having a youtube channel.In this blog, i will prove how much video is easier and cheaper to create. So it clearly indicates that you have tons of opportunities for your business on youtube.
You will find my blog quite informative if you are thinking to start a youtube. Therefore still if you are not yet found courage or feet for that. You no need to worry, you will find this blog quite informative and will give a concrete solution to your problems. Throughout this post, we will divide this post into:
- The basics of getting your account set up
- How to create a YouTube channel
- How to create the perfect channel art
- Top tips for optimizing your channel
Best Times to Post on YouTube
My own research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much stress placed on the platform, we wanted to know what times and days publishers saw the best results
Our 2022 social media trends report shows that the best times to post on YouTube are between 6-9 p.m., 3- 6 p.m., and 12-3 p.m. on Fridays, Saturdays, and Sundays.
Creating a video for YouTube isn’t an easy task. First comes ideation, then scripting followed by filming, and finally editing - and that's just at a high level. Imagine doing all that work just to upload a video that doesn’t get much traction. When you’re first starting out, you’re bound to struggle. However, if you’ve been at it for a while and are still not getting any traction from your videos, your upload time could be the culprit. We surveyed 300+marketers in the United States for our Social Media Trends Report and asked them,"what is the best time to post on Youtube" To start, our report revealed that most marketers surveyed say they post on YouTube four to six times a week – as much as they post on Instagram, TikTok, Reddit, and many other social platforms. The only platforms where respondents posted every day were Facebook and Twitter. While other social media platforms offer countless formats to engage audiences, from ephemeral content and in-feed posts to polls and live streaming, some argue YouTube is slow to expand its formats. Given that, it’s a bit surprising that marketers are posting as often on the platform, especially since it’s long-form content that tends to require more time and effort. Now onto the good stuff: The best times to post on the platform. Here’s the breakdown:
31% of respondents said 6 p.m. to 9 p.m.
23% of respondents said 3 p.m. to 6 p.m.
19% of respondents said 12 p.m. to 3 p.m.
Respondents were instructed to answer in their current time zone and for context, roughly 40% of respondents were located in the Eastern time zone. As for the best days, data shows that it’s the weekend with Saturdays being the most popular answer, followed by Fridays and then Sundays.
One way to explain this is that the weekend gives consumers more time to explore the platform and dive into their favorite content.
Other video platforms like TikTok and Instagram focus on short-form content, making it easy for consumers to get what they need during breaks throughout the day. YouTube, however, requires a bigger time commitment.
When is the worst time to post on YouTube?
Confused ! when you shouldn’t post on YouTube? According to our social media trends report, Mondays aren’t so popular among marketers.
Only 5% of marketers surveyed said Mondays were the best time to post on the video platform. The second least-popular day was Tuesday, followed by Wednesday.
As for the times, here’s the breakdown:
6 a.m. to 9 a.m.
9 p.m. to 12 a.m. (midnight)
9 a.m. to 12 p.m.
Fewer than 20% of respondents said an early morning posting (between 6 a.m. and noon) offered the best results.
Does it matter what time you post on YouTube?
The answer to this is both yes and no. Yes, it does matter what time you post on YouTube in the short term because it will impact how many views your video gets within the first few hours. Optimizing your views
during this time period can help you generate more traffic to your content and help the growth of your channel.
However, it doesn’t play a huge role in the long term. Say your video was posted at 3 a.m., that has little impact on how many views it can garner over the next couple of months or years.
Unlike a platform like Instagram where fresh content is key to success, novelty is not the biggest ranking factor on YouTube – relevance is.
This means that even if your video may not perform well initially if it’s the most relevant video to a user’s query, it can quickly gain attention
How to Find Your Channel's Best Time to Post
Your dashboard Analytics is the best place to go to find the most accurate and reliable data on your channel - including the best time to post.
If your channel generates enough traffic, you'll gain access to an advanced report which shows you when your viewers are most active on the platform.
o access this page, follow these steps.
Open YouTube Studio.
Click on "Analytics."
Open the "Audience" tab and look at your report.
Knowing the best times and days to post on YouTube isn’t meant to be a strict ruling on when you should post. Instead, it should be used as a guide to optimizing your channel for short- and long-term success.
Thanks Note It is my pleasure to welcome you for patiently reading this blog. Hope you have found very much information if you have still any queries kindly do comment on me.
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