Do you need more stuff to really feel good, beautiful or happy? At least that's what Black Friday would like you to believe. And not just during Black Friday: everywhere around us — including online — we are constantly stimulated and tempted with the idea that we need something: food, drinks, new gadgets, insurance, clothing. Of course, some items are necessary to meet our basic needs. But unfortunately, we are also too often tempted to buy something we don't need. Meanwhile, the waste heap of unused items is growing. Our planet is burdened by today's consumer society.

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