Ramadhani Mgalla

· 11 Aug 2022

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How Puma and Adidas Were Founded as a Result Of a Blood-Brother Conflict.

In Berlin, Germany Small city called Herzogenaurch two brotherhood Rudolf and Adolf founded Shoe Factory named “Gebrüder Dassler(GeDa)” in laundry room of their parent’s 1910s.

In 1927 that’s shoe factory had grown to 12 employees and Rudolf and Adolf were forced to find other premises because their parent’s be smaller in production.

The big company breakthrough came at the 1936 in Olympic Games in Berlin which the athletes they equipped received 7 gold medals, 5 Silver Medals and Bronze Medals between them.

The company would probably have gone through the ceiling but then the war came.
During the Second World War Gebrüder Dassler was converted into an weponry factory and Rudolf was drafted in to war while Adolf stayed at home.

After Rudolf returned from the war following one year of imprisonment, Shoe production started again.

In January 1948 a conflict start between the brother Rudolf and Adolf that would remain until their death, Until today nobody know even their close relatives what exactly the causes of that conflict but their some factors which maybe the real reason of they are conflict…

First, it suspected that Adolf gave U.S occupiers information about his brother to get him out the way and lead the Rudolf to be arrested on his way back.

Second, Adolf was jealous of his brother and being rumoured something was happen between Rudolf and Adolf wife.

Gebrüder Dassler ended in that year of conflict and Dassler brothers part away.

The same year 1948 Rudolf start his company name PUMA and a year after in August,18,1949 his brother Adolf created competitor brand named ADIDAS (Combination of his nickname “Adi” and two first later in his surname “Das”).

The Aurach river in Herzogenaurch divided this company which PUMA moved South and ADIDAS moved North.

Family conflict were so divisive that the PUMA and ADIDAS families went to separates bakeries, had their own separate butchers, as well as their own separate pubs.

Even couple it very hard one person in adidas family to date or married puma family.

Even when after their death, they were buried at opposite ends of the town cemetery.

After the death of Rudolf in 1974 and Adolf in 1978 their sons took over years after years until the 1990s both Dassler companies transfer to be a public Limited companies and are no longer in family ownership.

After decades of conflict the two companies made symbolic peace with a friendly match in 2009. The game which took place on United Nations World Peace Day, was the first joint initiative of the two billion strong companies after years of silence.

Even during the friendly match the two brands left nothing to the competition, while the way be friendly on the pitch and daily life, they very much remain rivals on the market.
 
The Adidas and Puma have revolutionized the sport and fashion market in the world and become the catalyst for the development of Herzogenaurch and around the world. Like..


• The success of the two companies Adidas and Puma ensure prosperity and gushing tax revenue. In a 2017 the Herzogenaurch city received a total of $65Million in taxes, $34 million of which was trade tax.

 •    Adidas and Puma population of Herzogenaurch city has more than tripled from just under 7000 an up to 23050 people in 2020.


•    The rise of Puma and Adidas into global Corporation, Herzogenaurch city has become more International.


•    Adidas and Puma number of employees world wide be around 14374 for Puma and 62285 for Adidas.
Without Family Conflict between brothers neither Puma nor Adidas will exit today.

Now Puma Revenue is EUR 6B and Third Largest Sportswear manufacturer in the world and Adidas Revenue is EUR 21.92B, and be the largest sportswear manufacturer in Europe and the Second largest in the world.



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