Branding and Business identity
What branding is, types of branding, element of branding
What is branding
Branding refers to the process of creating a distinct and memorable identity for a product, service, or company in the minds of consumers. It involves developing a unique set of associations and perceptions that differentiate the brand from its competitors and evoke specific emotions and values.
Branding goes beyond just a logo or a name; it encompasses the overall image, reputation, and experience associated with a brand. It involves crafting a consistent and cohesive message that resonates with the target audience and builds a connection or relationship with them.
Types of branding
Certainly! Here are several types of branding that companies often utilize