Eric

· 20 Dec 2021

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Can A Business Account On Tiktok Use Music?

When businesses use TikTok, this is one of the most often asked questions we receive. Is it permissible for users to use any song they want in their TikTok videos? Since its inception as Musical.ly, the TikTok app has received overwhelmingly positive reviews. Depending on whether or not this has changed, it could have an influence on your company's TikTok marketing.

According to a Washington Post editor, TikTok has discreetly amended the rules on how popular music can be used in advertising on the app, allowing for more use of popular music in advertisements. The usage of well-known tunes by approved brands will be limited as a result of this restriction. If customers prefer to use commercial music, they will be routed to a new, royalty-free "Commercial Music Library," which will be created just for this purpose.

It's worth noting that, on its own, the modification isn't all that important. Following TikTok's rapid rise, publishers are understandably anxious about their material being associated with brands that they do not care about, such as those of celebrities. The specific reason for this sudden shift in strategy is still a mystery at this point.

In January 2020, TikTok issued licensing agreements that made no distinction between commercial and non-commercial uses of music. When it comes to using renowned music in videos, only verified firms will be able to do so for the time being.

Similarly to non-certified businesses, verified business accounts should be subject to the same restrictions on commercial music use as non-verified business accounts, unless otherwise specified. Users of TikTok can access analytics regardless of whether they have upgraded to a Pro account or not; it is completely a matter of personal preference for them whether to do so.

This could change in the future if TikTok decides to introduce a new business account setting, similar to what Instagram has done, but for the time being, only verified entities are permitted, which is most likely why they are the only ones who can participate at this moment.

However, it appears that TikTok has engaged into agreements with intellectual property rights holders in regards to its business methods. Royalties are paid in exchange for permission to use their music commercially. There are several examples of platforms that follow a similar pattern. Song streaming platforms often charge either an upfront fee or a portion of the sale price to use an artist's music.

The majority of TikTok's music is licensed in this way.Even if you are not certified in music production, commercial songs are permitted to be used in your videos. In terms of outward appearances, this statement appears to be correct. The use of music samples from other sources in TikTok clips may be beneficial in order to prepare for the day when traditional music will no longer be authorized in your films.

Businesses may find themselves unable to add to current memes and remixes, which could result in a significant fall in the platform's appeal as a result. You will, however, be able to make use of the complimentary accompaniment tracks.


https://www.tiktokforbusinesseurope.com/resources/how-to-elevate-your-videos-with-tiktoks-commercial-music-library