
The success of the coloring books for adults - 1.2 million copies for the Art-therapy collection - is explained by their playful and calming side.
Don't know what to get a loved one for Christmas? So go for a coloring book! Don't laugh, Don't laugh, many French people are already hooked on it. Since the success of the book Art-therapy: 100 anti-stress coloring pages, published by Hachette in 2012, the range of coloring books for adults has continued to grow. Not only at Hachette, where the Art-therapy collection is now available in several dozen references, but also at other publishers, such as Dessain and Tolra (which belongs to Larousse), where the books of the Inspiration collection are a hit.
Compared to coloring for children, the drawings are much more complex, richer in detail, they require that we devote a certain amount of time to them,” continues Anne Le Meur. There is no question of distracted scribbling while making a professional phone call (the stated objective of the Scribble Book for adults who are bored at the office, great success of 2006): calm and concentration are the key words here.Often rich in curves, arabesques and ornaments of all kinds, the drawings are teeming with small subtleties and are made by professional illustrators. As for the themes addressed, the spectrum is quite broad, from Buddhist mandalas to Celtic art, including national heritage and nature, whether domesticated (Japanese gardens) or in the rough (landscapes , animals). A common thread, however: from the treated universes always emanates a zen and relaxed atmosphere.
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