Consumer power
Another dairy giant stepping into plant-based dairy. Previously ao. Danone and Friesland Campina. Lactalis didn't really want but feels forced because the demand for cow's milk is decreasing and plant-based milk is growing.
Consumer power, is that called. 💪
In a TV campaign, Wakker Dier reveals some uncomfortable facts about the suffering of dairy cows. “A cow can live up to twenty years old, but on average she has to go to slaughter around her sixth birthday. Then she's already up, milked out,” says Anne Hilhorst of Wakker Dier.

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