Define Direct marketing
Direct marketing is a method of promotion which involves the presentation of your company, products, or services information to the targeted customers without using any advertising intermediary.
The primary difference between direct marketing and indirect marketing is which marketing channels are used to reach customers.
There are a lot of benefits of both direct and indirect marketing, and many businesses have found combining both helps them to get the best returns. As such, it is hard for any company to figure out the best direct-channel marketing strategy for any specific group of customers.
Direct channel marketing helps businesses connect with their target customers on various factors. Direct marketing allows marketers to reach specific groups of customers with tailored advertising.
