Definition Marketing Channel
Marketing channels are important not just to businesses who wish to reach customers and earn revenues, but also for consumers, because marketing channels allow them to have access to various products or services conveniently at a competitive price.
They are responsible to make sure the chosen products reach customers via their distribution networks at a cost-effective and timely rate.
Fifty-two percent of marketers are concerned with making sure products reach customers and provide the right information. Marketers push their products and services to drive sales, but customers.
People trust other consumers more than marketers, because marketers have an agenda. In the single-level channel, a producer sells directly to a dealer, who then sells the item to a consumer.
+50 YP
