Henkjan de Krijger

@henq · 27 Jan 2020

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De man die 'disruptive innovation' bedacht is dood.

Clayton Christensen

The business scholar who coined the term “disruptive innovation,” died at a Boston hospital this week, the Deseret News reports. He was 67. You may not immediately recognize his name, but the tech industry — and every resulting industry — is built on the framework of technology disruption and innovation that Christensen devised.

The crux of Christensen’s theory is that big, successful companies that neglect potential customers at the lower end of their markets (mainframe computers, in his famous example) are ripe for disruption from smaller, more efficient, more nimble competitors that can do almost as good a job more cheaply (like personal computers). One need look no further than the biggest names in Silicon Valley to find evidence of successful disrupters, from Napster to Amazon to Uber to Airbnb and so on.


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He later refined his thinking on disruption, introducing the concept of “jobs to be done,” which stressed the need to focus on customers’ needs, and acknowledged that disruption was a great way to start a company, but not a good way to grow a company. “It’s not a manual for how to grow or how to predict what customers want. [Jobs to be done] is the second side of the same coin: How can I be sure that competitors won’t kill me and how can I be sure customers will want to buy the product? So it’s actually a very important compliment to disruption.”

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