While many businesses overlook customer retention, it is a very important aspect of brand growth. More and more B2B and B2C companies are investing a lot of resources in lead generation, yet they neglect customer retention. One way to solve this problem is to develop an email marketing retention strategy.While many businesses overlook customer retention, it is a very important aspect of brand growth. More and more B2B and B2C companies are investing a lot of resources in lead generation, yet they neglect customer retention. One way to solve this problem is to develop an email marketing retention strategy.

Why should you invest in customer retention? Studies show that acquiring new customers costs five times what you spend on retaining them.

Adopting the right email marketing retention strategy even saves you more resources. This is because while retaining existing customers, you can use this strategy to convert new purchases to repeat customers.

Email Marketing Retention Strategy