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Farmers Defence Force deceives with TV spot
Translated from Dutch. View the original post
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In the TV spot, FDF tells that farmers produce “pure nature” and “with only the best for plants and animals”. Waking Dier has shown with several examples that this is pure nonsense. According to the Advertising Code Commission, the claims are “misleading” and “unfair” and FDF gives an “too rosy and therefore incorrect picture” of the way animals are treated in the Dutch livestock industry. FDF did not respond officially to the complaint.
In the Dutch livestock industry all sorts of things happen that have nothing to do with 'nature'. Wake Dier explained for the RCC that animals are systematically adapted to live in a world of steel and concrete. For example, the curling tails of piglets and the horny roots of calves are burned away. “Many animals could not even reproduce in nature, such as turkeys that are too heavy to have sex,” says Hilhorst.
In contrast to the romantic image created in the commercial, the life of a farm animal is characterised by production and efficiency: as much meat and milk as possible, with as little time, feed and space as possible. The animals are at the shortest end. For example, the Netherlands' produces' 250 million ploft chickens annually, which have been bred for rapid growth. “Plouf chickens grow so fast that their legs can't wear them anymore, they are mostly on the ground and a lot of antibiotics are needed,” says Hilhorst.
In the Dutch livestock industry all sorts of things happen that have nothing to do with 'nature'. Wake Dier explained for the RCC that animals are systematically adapted to live in a world of steel and concrete. For example, the curling tails of piglets and the horny roots of calves are burned away. “Many animals could not even reproduce in nature, such as turkeys that are too heavy to have sex,” says Hilhorst.
In contrast to the romantic image created in the commercial, the life of a farm animal is characterised by production and efficiency: as much meat and milk as possible, with as little time, feed and space as possible. The animals are at the shortest end. For example, the Netherlands' produces' 250 million ploft chickens annually, which have been bred for rapid growth. “Plouf chickens grow so fast that their legs can't wear them anymore, they are mostly on the ground and a lot of antibiotics are needed,” says Hilhorst.
Organic farmers
Waking Dier started the RCC business because the TV spot is unfair to organic farmers. They do do more for animal welfare and the preservation of nature. For example, pigs are allowed to keep their tails and there is no question of plof chickens. Hilhorst: “If consumers get the honest story, they will also choose organic.”
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