Google and YouTube take action to tackle climate misinformation

The internet giant and its video service have since Thursday banned advertising and monetization of content that denies the reality of global warming. Google and YouTube have toughened their regulations, Thursday, October 7, against ads and content that deny global warming and its causes.
The number one digital advertising company and its video service now ban ads and monetization of content that "contradict the well-established scientific consensus around the existence and causes of climate change," announces updated rules for advertisers.

The platform therefore not only prohibits deceptive or deceptive ads, it also prevents climate-skeptic content creators from reaping advertising revenue. “Advertisers just don't want their ads to appear alongside this kind of content. And publishers and creators don't want ads that make these claims on their pages or videos, "Google says.

The regulation applies to messages that define climate change as a fabrication or a scam, those that deny that the climate is warming in the long term or that greenhouse gas emissions and human activity contribute to this reality.

YouTube accused in the past

The Californian group is already restricting advertising backed by certain sensitive subjects, such as videos on guns or tragic events. YouTube had also recently taken steps to limit the proliferation of anti-vaccine videos. But denial of climate change was not part of the content so far. His neighbor Facebook, which is right behind him in the online advertising market, regularly reports on his efforts to curb climate misinformation, but has no such ban in place on the subject. The social media giant, which tells envy that it does not want to become an arbiter of truth, favors highlighting indisputable scientific facts with a section devoted to the environment.

Platforms are regularly accused of favoring content that elicits strong emotional reactions, to create more traffic to convert into advertising revenue. In January 2020, an American NGO, Avaaz, accused YouTube of directing millions of users to videos denying climate change. The platform then replied that it was doing its utmost to reduce the number of problematic content, while specifying that it would not censor those that did not break its rules. YouTube reached 2 billion monthly viewers worldwide this summer, or 64% of the online video audience, according to eMarketer.
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