Hair trends for 2025 with naturalness, manipulation and personality. The hair trends for 2025 show a clear shift towards new styles.

There is a strong emphasis on naturalness, where simplicity and convenience are key, as well as the unique expression of individuality.

We say goodbye to excessive styling and welcome the natural splendor of our own hair.

Natural textures

The main trend of 2025 is embracing your hair in its natural state. Whether you have curls, waves or straight hair, it's all possible.

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