Underneath all the sophisticated processes, Gerstner concluded, there is always the company's sense
Underneath all the sophisticated processes, Gerstner concluded, there is always the company's sense of values and identity.
"It took me to age fifty-five to figure that out. I always viewed culture as one of those things you talked about, like marketing and advertising. It was one of the tools that a manager had at his or her disposal when you think about an enterprise."
He added, "The thing I have learned at IBM is that culture is everything."
Like
- Report this post