Facebook has launched Instagram in 2012. It is a free online photo-sharing application and social network platform. In Instagram we can edit and upload photos and short videos through a mobile app. We can add a caption to our posts and use hashtags. Every post by a user appears on their followers Instagram feeds. Users can like, comment on and bookmark others ‘posts. They can send private messages to their friends via the Instagram Direct feature. Photos or videos can be shared to other social media sites like Facebook, twitter etc. Instagram is used not only for individuals but also for businesses. About 1 million advertisers use Instagram to share their stories and drive business results. 60% of people say they discover new products through this application.

10 Ways to increase Instagram followers

1. Optimize your Instagram account: To gain followers on Instagram, the first step is to have your account fully optimized. Your Instagram bio is the homepage to your account. To establish your brand on Instagram, you need a bio, image captions, a proper username or profile image. The link in the bio will help you to get traffic to your site. So optimize account is essential for the growth of followers on Instagram

2. Keep a consistent content calendar: The bad thing what we do is to post content at random in wrong time. Keep a regular posting schedule. About 200 million Instagram users log on daily. So, try publishing a few times throughout the entire day.

3. Schedule Instagram posts in advance: Posting at the right times will give your posts more visibility. By scheduling content in advance will help you to reach your audience and maintain a consistent flow of content at the same time.

4. Get partners and brand advocates to post your content: The larger your follower count grows (organically), the more buyers and interested customers you will have. Try to work with big Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience. Try user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get more visibility.

5. Avoid fake Instagram followers: You must be aware of fake Instagram followers. Suppose, you have 10,000 fake followers but they don`t provide any comment, like and share your content. Fake accounts will be cleaned by Instagram and your account will become engagement graveyard.

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