How to Optimize for Google's Featured Snippets [Updated for 2022]
Do I have a chance to get featured?
According to another older research by Ahrefs, about 100% of featured pages already rank in top 10 of Google. So if you are already ranking in top 10 for related search queries, you have very good chances to get featured.
Featured snippets appear and disappear for the same queries but you have higher chances to get featured if there’s already a featured snippet showing up for your target query (i.e. Google has already identified search intent for your query as informational).
Obviously, based on the purpose of the search section (i.e. to give a quick answer), you have a higher chance of getting featured if you answer a lot of questions in your content.
Identify all kinds of opportunities to be featured
Start with good old keyword research
Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.
It's always a good idea to start with researching your keywords. Moz’s Keyword Explorer is a good place to start.
When performing keyword research with featured snippets in mind, note that:
Start with question-type search queries (those containing question words, like “what,” “why,” “how,” etc.) because these are the easiest to identify, but don’t stop there...
Target informational intent, not just questions. While featured snippets aim at answering the user’s question immediately, question-type queries are not the only types that trigger those featured results. According to the aforementioned Ahrefs study, the vast majority of keywords that trigger featured snippets were long-tail queries with no question words in them.
It helps if you use a keyword research tool that shows immediately whether a query triggers featured results. SE Ranking offers a nice filter allowing you to see keywords that are currently triggering featured snippets: