eric

@eric_hui · 09 Mar 2023

Follow Following

How to Set up Your First Campaign on LinkedIn in Few Steps

As a part of the business industry, you will need the help of LinkedIn now and then. This will not just be limited to recruiting but also includes sales, lead generation, and outreach. Things can be easier for someone who has been using LinkedIn for a very long time, but if you are a beginner stepping into the world of LinkedIn, every step can be daunting. Now that more companies are drawn toward LinkedIn automation tools, you need to compete with them.

As a campaign manager, you don't just have to wing the steps; you need to strategize the campaign you have designed, the people you will be targeting, and the goal of your campaign. All these steps are important, and when marketing is your bread and butter, you must ace every step and maximize your profit. Companies are now exploring LinkedIn automation tools to control lead generation campaigns better.

For a seamless campaign execution, you need a step-by-step guide to help you address all the touchpoints to reap maximum benefit. Most people focus on budget handling because this helps set the ROI, but you need to ensure that your overall campaign target is clear so you can determine if it is successful. So many LinkedIn automation tools can make this process a lot easier.

We have formulated a step-by-step guide to address the main issues and steps. This guide is meant for the beginner who has never designed a campaign. We will briefly touch upon the targeting process and add formation along with budget-related concerns.

First LinkedIn Campaign – Step-by-Step Method

Most people have already signed up with the campaign manager and are familiar with its work. However, if you don't have a campaign manager account with LinkedIn, you can create one right now.

By using a campaign manager, you will get access to a simple dashboard that will allow you to set a budget and campaign goal along with the campaign timeline and other details of the campaign.

Before you start the campaign, try to jot down all the essentials, including the goal of your ad campaign. The goal of your ad campaign is different from its objective. The goal will help you set a benchmark for the results, and the campaign's objective will help you know what you require from the campaign.

Choose Objective

After you have signed up for your LinkedIn account and now you have your LinkedIn advertising account, it's time to set an objective. Your objective will not only help you know if your campaign is successful, but it will also define the results that you need to achieve. The best part of the objective setting is that you will get options to choose the one you want. There are so many different objectives that you can choose from. You can select awareness, consideration, or conversion based on what your brand requires at the time. You need brand awareness if your brand is just in the initiation phase. However, if you want to help people know what you do, stay informed and bring traffic to the website, you need to set the objective to "consideration." However, you can choose conversion if you want to bring leads to amplify sales.

A little knowledge about your business model, current business situation, and requirements will help you understand in detail the objectives.

Select Audience

The second step is to choose your targeted audience. Your target audience will help you know who will be able to see your ad. It is better to have a saved audience after you create a campaign. Some try split testing to analyze what will work as their golden prospect list, but you will need a LinkedIn automation tool. Even if you choose to extract the target audience from a LinkedIn sales navigator or have a list you want to target, you will have to use a good LinkedIn automation tool to offer you better control.

After the audience, you must also fill up the location so your target can become more laser-focused. You can start by setting the location on the continent level, then slowly move to the country, city, and desired radius. You can also target your audience based on the company, demographics, years in service, and relevant interest.

Set Ad Format

Setting an ad format is very important because this will add visual appeal to your ad so you can build a complete user experience. Your visuals should complement the objective of your campaign, so choosing the ad format is very important.

You will have ad format options, including:

Text ad – this will only include text with an optional image. This will be visible at the top of the page.

Single image – This is mainly used for branding purposes. You will have one image visible on the LinkedIn feed only.

Carousel ad – this is a slide-based app with a maximum 10-image limit. You can add pictures along with content and links as well.

Video ad – this is a video-based ad that will appear on the feed.

Dynamic ad  – this ad appears on the right side of the desktop page. This style is ideal for gaining followers, product marketing, and sharing tips.

Message ad – this will be visible in direct messages. You can also use a LinkedIn automation tool to generate attractive message ads targeting your prospects.

Conversation ad this ad offers control to the audience and brings more engagement. This ad comes with multiple CTA buttons.

Budget And Schedule

Budget setting is very simple, yet most people get confused because there are three main options. You can choose your budget based on Cost per sent, clicks, and impressions. The budget type you select will depend on the objective you have chosen for your campaign.

Once you select the spending structure, you will choose whether you want to spend daily or the full campaign budget. After that, select the date for the campaign. Most people choose the bidding budget so that their ads can perform better.

Launch Your Ad

Now that you have done everything, it's time to go live. Once you push the button, LinkedIn will take 24 hours to review your campaign. Once it gets approved, it will be visible to all.

As a beginner, it's better to let your ad perform for at least one week and then analyze the performance. If you need to change something, you can do it right away. Some people also use LinkedIn automation tools that allow you to pause your campaign at any time.

Conclusion:

To sum it up, the process can be daunting for the first few times. However, everything else will be easy once you know your brand and its requirements. LinkedIn offers a target audience saving option which will help you a lot. Apart from this, learn from every campaign and see what budget suits you better. The performance will offer details about the budget you can use later. Some people also use the LinkedIn automation tool, which is a much safer and easier option.