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· 30 Nov 2021

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How to Write a Blurb That Sells

1) Look for Samples

Go to Amazon and click on the best selves in your category. Read their captions and choose some that make you really interested in this book. Analyze which structure they used and note the words that have the most impact. This will give you a better idea of ​​what to work on.

2) Use the formula

Most obscure words in fiction begin with a form (a), present a problem (b) and promise a twist (c). They usually end with a sentence emphasizing the (d) nature of the story.

Here is an example from Paula Hawkins's best-selling "Girl Train":

(a) Rachel rides the same train every morning. Every day he rolls down the track, lights up the comfortable suburban homes, and stands in an example that allows him to watch the same couple every day eating breakfast at their desk. You start to feel like you know them. "Jess and Jason," he called. Their lives — as they see it — are perfect. It is not like the life he has just lost.

(b) Then he sees something scary. It's just a minute before the train leaves, but that's enough. Now everything has changed. Unable to keep it to herself, Rachel gives what she knows to the police, and focuses indiscriminately on what happens next, as well as on the lives of everyone involved.

(c) Have you done worse than good?

(d) Compulsory readable, Girl on the Train is an air-focused, fun Hitchcockian game and an exciting start.

3) Treat your first sentence as a pick-up line

Most readers do not pass the first sentence, which is why this should have the greatest impact. It should entice them to continue learning. It needs to be smart, attractive and young.

4) Introduce your main characters

In order for your readers to be interested in you, you need to be interested not only in the story, but also in the characters. Introduce your characters in the most interesting light as possible. Say it in words and letters: journalist Sophie Collins, transformed criminal Joe Bradlow et cetera. Give yourself greatness and focus on the problems they face.

5) Use the cliffhanger

The purpose of your blurb is to leave students curious and curious - so much so that they will actually buy the book. As in the example of the "Girl on the Train", you could use the question: "Did it do more harm than good?" Or you can just say that there is more to come: "Thrown together by chance and united by their hatred for the Kingdom, Laia and Elias will soon find that their conclusions are met." (Ember in the Ashes, Sabaa Tahir)

In non-fiction books your cliffhanger traveler should promise a strategy or solution: "this world-selling item featuring Tokyo's new way of life will help you clear up the mess and enjoy the unique magic of a clean home - and the calm, inspiring atmosphere you can inspire." (The Life-Changing Magic of Tidying Up by Marie Kondo)

6) Use words that are appropriate for your audience

The words you use should evoke a sense of humor and meet the expectations of such readers. Sabaa Tahir uses words like "ancient", "cruel", "infiltrated", "deadly warriors", "spy" and "dangerous escape" to create a self-sacrificing sense of An Ember in the Ashes.

7) Give students a setting

Turn students into the place and time of your story to make it more interesting. Example: "Monsieur Perdu calls himself a literary apothecary. In his floating bookstore on the Seine boat, he writes novels about the hardships of life." "After Perdu was tempted to read the book, he pulled an anchor and set off for the south of France." (Little Paris Bookshop: Novel by Nina George). When you are writing history fiction, just adding time to your blub can greatly increase the number of clicks your book will receive.

8) Use Hyperbole

Words like "never before", "incredible", "unthinkable" and "unthinkable" are powerful tools for arousing curiosity.

9) Keep it short

Most blubbers are between 100 and 150 words long, with the exception of a few by the author. Keep your blurring around 100 words if you want to make an impact. Both Amazon and Apple do not allow much space, so if your text is too long, you will be cut and the reader will have to click "read more" to see more.

10) Use short sentences

Buyers often check the text, so the easier your words are, the easier it will be to entice them. Long sentences will not capture the reader's attention and short sentences. Use white spaces to separate ideas and make them look smaller like a solid text block.

Items to Add to Your Book Description That Will Increase Book Sales.

Quotes from well-known authors: Get some famous people to review your book and add their quotes to the description of your book. Remember that quoting individual authors instead of publishing will give you the best click rate.

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