The Internet has practically superseded the usual sources of information and has become an important part of our lives. The widespread use of the internet allows it to be used as a flexible commercial resource, regularly introducing various internet marketing tools.
Purposes for using internet marketing tools
The constant evolution of the advertising business and the current trend of advertising from offline sources to the global web inevitably leads to the emergence of new internet marketing tools. Without exception, all tools have one goal - to get the desired effect from users. Online advertising creates a certain demand and shows people ready-made motives why they should buy a particular product or order a particular service. Each type of Internet marketing tool is effective, and combining them in the right way can have the maximum expected effect: high demand and active sales. The main thing is to organise the correct interaction of these tools.
Internet marketing tools
Internet marketing tools come with an impressive list that is constantly being added to.
The most popular tool, which provides unlimited advertising opportunities for its owner. Experts say that a business that exists only offline is doomed to losses. To become a serious competitor in your field and gain a niche of your own, you need to take a responsible approach to the creation, content and use of your website. With a website, you can inform users about your company and products, build a positive brand image, communicate with customers and partners, respond quickly to user requests, and keep track of popular and unpopular products. Of course, all these advantages will only be available to you if your website meets certain requirements. Among the mandatory attributes - easy navigation, product pages with unique de
scriptions and high-quality photos, telephone and application form in a prominent place, and clear PPM.
This is a tool that allows you to increase your website's popularity and reach of your target audience with useful and relevant content: articles, tutorials, expert comments. Working with this tool is time-consuming and does not pay off immediately, but over time it pays off handsomely. New material needs to be added to the site regularly, at least once a week. Accordingly, you will need a content plan, at least for several months. It will allow you to distribute your efforts and time on creating articles
and will save you from the situation when you need to write, but don't know what to write about.
Search engine marketing (SEO)
SEO, or Search Engine Optimization, was and is the primary Internet marketing tool for any type of business - it helps a website achieve a leading position in search engines. And if a website ranks well in search, the chances of converting ordinary users into customers are also quite high. However, this tool has disadvantages - the site must be optimized for the requirements of search engines, and in this case, do not expect quick results. In addition, search engine requirements change frequently, so you have to work on optimisation all the time.
Network advertising is characterised by the ability to reach specific target users and is a guided tool. There are many types of online advertising, but the most popular are contextual and media advertising. Personalised mailing (E-mail marketing)
Personalised mailing (E-mail marketing)
This is a tool for distributing e-mails containing important information for the company - campaigns, sales, new shop openings etc. Many people underestimate this tool, and for good reason. If used correctly, it can steadily bring in new customers. But to do so, it is important to keep a few things in mind: to have not only old clients but also potential clients in your database, to do the newsletter regularly, and to be sure to monitor its effectiveness and draw conclusions.
Social media marketing
Internet marketing tools implemented in social networks allow to attract customers through communication and achieve their loyalty to the promoted product. Ideally, a company should have groups/accounts in several popular social networks and actively develop them (make posts at least once a day, reply to messages and comments from users, conduct promotional activities). This is quite time-consuming, but it pays off well - some companies with only an Instagram account (and even without a website) attract quite a large flow of clients. In addition to developing your own group, you can use targeted social media advertising to attract new clients.
Viral marketing is another effective and fast internet marketing tool. Its essence is to create an ad of an entertaining nature - a video, a picture-demotivator, a selection of provocative factors, etc. Users distribute such ads with incredible speed because they perceive them as entertainment rather than advertising.
A tool that is constantly growing in popularity. The results of this type of advertising have already proven to be cost-effective. With video, you can make your product known in an interesting way without the need for long descriptions. Simple programs allow anyone to create a video on a variety of topics, which significantly reduces the cost of video marketing. You can post your video on any video service, publish it online or send it by email.
It is difficult to say which tool will be most effective. It depends on your objectives, budget, product features, campaign duration, target audience and other factors.
Don't forget to evaluate the effectiveness of the money you have invested in marketing. If this or that tool does not give the right result, you must either abandon it, or reconsider your approach in working with it.
The best effect brings the complex use of online marketing tools. Even if one method does not work, the other is sure to bring the desired result. And if you do well, each tool will produce its own results, leading to brand awareness, attracting customer flow and increasing sales.