Yoors

abreusoleidy

@abreusoleidy · 09 Jul 2021

#yoorsjanuary2021

It was inaugurated on January 10, 1863, and this year celebrated 158 years of its opening, the British refer to it as Underground or The Tube, given the shape of their tunnels.

Four million passengers travel daily on the London Underground. The famous' tube 'is more than just a means of transport, is a symbol of the city over 150 years old.

His works lasted only three years and were financed by a private company. The advancement of technology allowed old steam locomotives to give way to electric trains while, in parallel, engineers of the time had designed new ways for tunneling. The fact that both events coincided in the same period of time allowed the oldest metro in the world to be born. The first underground line, known as the North Metropolitan Railway, began construction coinciding with the Great Exposition of 1851.

To understand its origin we must also be at the time of the Industrial Revolution. Rural people begin to emigrate to cities in search of the promise of a better life, less harsh and harsh than that of the countryside. And, like today, millions of people arrived in London wanting to escape misery. Logistical problems prevented the expected development from being achieved, London became one of the most populous cities in the world and its periphery suffered constant collapses that prevented the normalcy of communications. In this context, a bold councilman by the name of Charles Pearson, with a modern and advanced view of cities, proposed a network of underground trains consisting of compressed air booths.
From a design point of view, the London Underground is a case study that highlights the involvement that this discipline has with society. Both the metro logo, typography, diagrammatic maps and signage are designed and designed from logic, although in their long history they have undergone different modifications.

The Underground brand was born in 1906, when Charles Tyson Yerkes unified the tracks. Later, in 1908, with Frank Pick in charge of the company's advertising department came the 'redondela', currently a typical symbol of London whose rights are heavily managed by the company Transport for London (TfL). The origins of the well-known 'bulls-eye (bulls-eye) or target (target) come from the 19th century. The symbol of a wheel with a horizontal bar in the center and inside it the word GENERAL was first used by the London General Omnibus Company. In 1908 it was decided to use the metro to highlight in a simpler way the names of the stations on the platforms. The red circle with the blue name bar was quickly adopted, with the word “UNDERGROUND” along the bar, as the first corporate identification.