What is Legal Marketing? What differences are there with Marketing for Lawyers? What is the Legal Marketing Plan? What are the best strategies for a Law Firm? I will explain all this in this blog so if you are interested in knowing more, keep reading!

What is Legal Marketing?

Legal marketing is a set of strategies aimed at lawyers and their firms to attract clients and retain them, perceiving an increase in the value of their services.

The definition of legal marketing is more oriented to firms than to individual lawyers. For individual lawyers, the term marketing for lawyers is more often used.

Legal digital marketing focuses more on all the Inbound and Outbound strategies of online marketing: SEO, Google Ads, Social Media, Social Ads, etc. These strategies can be implemented by the firm itself or commissioned by a legal marketing agency.

What is Marketing for Lawyers?

Lawyer marketing is a specialty of legal marketing focused on individual lawyers who do not belong to any law firm or office. The term encompasses online and offline marketing.

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