Marketing strategies are concepts in your marketing plan, and marketing tactics are actions that you take to turn strategies into reality.

If the strategy answers the why of your marketing practices, the tactics are the what that you will actually implement in order to reach your goals. Your strategy must inform what tactics your organization will implement.

In other words, a good strategy ensures business goals and marketing goals are aligned at all times. This means strategic and tactical marketing both contribute to achieving the same business goals, but they do so in different ways.

Tactical marketing gets in the weeds and figures out which actions best serve a strategy. Tactical marketing is about looking at how you are approaching the strategy, and what actions you will need to take for it to succeed.

A strategic marketing plan brings together a number of different tactics designed to help achieve the goals of the business. Marketing tactics are a set or set of methods or actions that are designed to advance the goods or services of your company.

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