If you’re bored of traditional advertising and looking for a new way the reach an audience, Metaverse is here to help.

Despite what you may believe, the Web 3.0 of advertising is here. The metaverse lives inside millions of devices across the globe, and it’s growing every day. What’s more, it boasts a lot of advantages for brands — advantages that you can take advantage of and use as your competitive edge in today’s landscape. You see, the web is an extremely effective means of advertising. People spend hours every day on their mobile devices and computers: so much time that it completely dwarfs old-school marketing options such as television commercials and print ads (PDF).

Quick Summary: What Is the Metaverse?

The current virtual world that Metaverse And Branding 2022 talks about may initially evoke memories of the gaming platform in “Ready Player One.” But much more is at stake than fun, games, and avatars. This article will introduce you to a metaverse that is already being developed and ushering in the promise of digital identities (avatars). It will also let you know what to expect over the next few years.
While there’s an entire spectrum of aesthetic styles and individual quirks, there are many common themes among the designs of our favorite metaverse destinations. Many choose to model their virtual worlds after real-world locations and landmarks – from Japanese aesthetics to Mediterranean-styled towns. Others let the environment shape itself organically – not taking any direct inspiration for the landscape, but ensuring that each element fits together seamlessly to create a more immersive experience for their players.

Take for example the blockchain powering Upland. A player's identity is verified through their Ethereum address, and from there they can create, buy and sell property on the platform. The best part is-- this process is automatic and enabled by smart contracts. Property rights work the same way: you own an asset by owning the blockchain key which generated it.

Metaverse is a non-fungible token (NFT) built on the blockchain and tracked on its own public ledger. Unlike cryptocurrencies, where generic tokens are traded, each NFT is unique, meaning that every single one can be tracked and verified on the blockchain.

The Metaverse is a decentralized network of virtual universes, and that means it's made up of a bunch of smaller networks. It encompasses these individual networks, each with its own rules on things like registration, accounts, and transactions.

The metaverse, a term first introduced in Neal Stephenson’s 1992 novel Snow Crash, is a fully immersive, shared virtual space where people can communicate and conduct business using avatars. It was established that the metaverse would become a platform as important as Facebook or Google+, so Branding 2022 partnered with Metaverse to create its initial token, ETP.

In 2019, users of the popular metaverse game Roblox cleared $110 million from such activity. Our team saw a huge opportunity in not only capitalizing on the success of these games but booming in a whole new way.

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1 comment
Eza Chavez
Very good information, it is time to prepare for what is next to give it the best benefit creatively and economically, you have to mount yourself from now on this topic, thank you
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