If you’re bored of traditional advertising and looking for a new way the reach an audience, Metaverse is here to help.

Despite what you may believe, the Web 3.0 of advertising is here. The metaverse lives inside millions of devices across the globe, and it’s growing every day. What’s more, it boasts a lot of advantages for brands — advantages that you can take advantage of and use as your competitive edge in today’s landscape. You see, the web is an extremely effective means of advertising. People spend hours every day on their mobile devices and computers: so much time that it completely dwarfs old-school marketing options such as television commercials and print ads (PDF).

Quick Summary: What Is the Metaverse?

The current virtual world that Metaverse And Branding 2022 talks about may initially evoke memories of the gaming platform in “Ready Player One.” But much more is at stake than fun, games, and avatars. This article will introduce you to a metaverse that is already being developed and ushering in the promise of digital identities (avatars). It will also let you know what to expect over the next few years.

While there’s an entire spectrum of aesthetic styles and individual quirks, there are many common themes among the designs of our favorite metaverse destinations. Many choose to model their virtual worlds after real-world locations and landmarks – from Japanese aesthetics to Mediterranean-styled towns. Others let the environment shape itself organically – not taking any direct inspiration for the landscape, but ensuring that each element fits together seamlessly to create a more immersive experience for their players.

Take for example the blockchain powering Upland. A player's identity is verified through their Ethereum address, and from there they can create, buy and sell property on the platform. The best part is-- this process is automatic and enabled by smart contracts. Property rights work the same way: you own an asset by owning the blockchain key which generated it.

Metaverse is a non-fungible token (NFT) built on the blockchain and tracked on its own public ledger. Unlike cryptocurrencies, where generic tokens are traded, each NFT is unique, meaning that every single one can be tracked and verified on the blockchain.

The Metaverse is a decentralized network of virtual universes, and that means it's made up of a bunch of smaller networks. It encompasses these individual networks, each with its own rules on things like registration, accounts, and transactions.

The metaverse, a term first introduced in Neal Stephenson’s 1992 novel Snow Crash, is a fully immersive, shared virtual space where people can communicate and conduct business using avatars. It was established that the metaverse would become a platform as important as Facebook or Google+, so Branding 2022 partnered with Metaverse to create its initial token, ETP.

In 2019, users of the popular metaverse game Roblox cleared $110 million from such activity. Our team saw a huge opportunity in not only capitalizing on the success of these games but booming in a whole new way.

“Metaverse” is a term you might have come across from the Blockchain and crypto world. It's not used as much anymore and refers to a theoretical parallel reality (virtual world) where people go online (metaphorically speaking) and meet with friends, can buy goods, play virtual games, and much more.

Three Ways Brands Can Leverage the Metaverse

The metaverse isn’t virtual reality (VR). It’s a space that can be whatever users want to create. The metaverse is the medium in which hyper-real experiences can happen through the holographic convergence of multiple technologies. These various technologies coming together — such as VR, augmented reality (AR), robotics, artificial intelligence (AI), 3D printing, digital art, and the internet of things (IoT) — will create a bridge between the physical and digital worlds. This bridge will involve millions of devices connected to the cloud through a worldwide computer network, creating digital environments that seamlessly blend with people’s everyday experiences. This will allow them to be independent of location and able to take any form they choose. People will gain the opportunity to collaborate on a new scale and physical spaces can be customized for individual use, both work and socializing.

A new form of branding has emerged. A branding that is so unique and powerful virtually eliminates the need for advertising. That’s right, I’m talking about the Metaverse, a VR experience that will revolutionize marketing forever.

The Metaverse is the future of human-computer interaction. It is a virtual environment that is made when our physical world and the digital world merge to create a 3D experience, where people can communicate with each other as if they were physically together in the same space.

In a couple of years, brands will run content marketing campaigns in virtual reality. Virtual reality ads are different from normal video ads. They are much more immersive and engaging. Marketers can now reach the younger segment of consumers, who prefer to watch video ads on a mobile device.

Branding is leaving behind traditional forms and becoming more immersive every day. The Metaverse will be giving birth to brand experiences that engage users like never before. Join me as I explore the ways in which brands will interact with consumers, from events to giveaways.

In our latest report, we look at how digital and physical worlds will increasingly converge. We examine what this means for brands and consumers, highlighting how brands can use the metaverse to engage with existing consumers in new and interesting ways. Click here to read the full report.

Monetizing digital assets has become a huge business. In just the past two years, it was reported that virtual goods sales grew from $0.6 billion in 2010 to $2.3 billion in 2012 and jumped to $3.3 billion in 2013. The trend is expected to continue its upward trajectory as more and more brands see the benefits of forming meaningful relationships with customers, who are becoming increasingly accustomed to the utility and convenience of online shopping and social media engagement.

In the decentralized metaverse, NFTs in the form of skins and virtual goods will be the norm. This is what drives and fuels the decentralized metaverse economy.

Final Thoughts

The combination of blockchain technology, cryptocurrencies, and virtual reality is creating new digital economies where value is minted from content and experiences created by actual people.

The metaverse is a new use case for the blockchain, which could one day become our new social media.