Alvaro

@alv · 06 Aug 2022

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Origin of the market

#history In Chinese Civilization, It's Where Great Inventions Originate. One of them is paper, from the second century AD, when Tsai Lun, manufactures the first sheet of handmade paper.

This is fundamental for marketing, it is the beginning of mass written communication. Calligraphy and painting as arts to reach the masses, are not in doubt. From China and through the Arabs paper was introduced to Europe.

The first paper factory, which displaces parchment and papyrus, is established in Játiva (Valencia), Spain, around 1178. The mass dissemination of concepts and ideas could not occur massively before Luis Senefelder invented lithographic printing, just 180 years ago.

At the same time Luis Robert invented a machine to produce paper industrially, which allows, together with the Senefelder machine, the widespread printing of magazines and books, the first mass media that made marketing possible. The invention of the steam engine (James Watt, 1760) and its subsequent application to industry, initially on English looms and progressively in other fields, completely transformed production systems and forced entrepreneurs to seek new marketing techniques (research, sales, advertising, distribution, etc.). This, then, is where the origins of modern marketing are found.