
#podcasts
For a company to have a podcast which is a multimedia file that any user can listen to, that can be downloaded at any time on their PC, smartphone, tablet or player, is a great advantage, because it is not affected by problems such as domain changes, hosting or server downtime, another advantage is that the content is timeless, the interested user can listen to it as many times as they want, without its content getting old and losing usefulness.
Some useful features for companies that have a podcast:
- Producing a podcast is cheaper than producing a video.
- They have no schedules, they can be listened to at any time and in any place, in bed, in the kitchen and you can skip what you don't want to listen to.
- They can be listened to simultaneously while doing other activities
- The main podcast directories that bring together the majority of users who listen to this format in Spanish are: iTunes, Soundcloud, Stitcher Radio and iVoox.
- Some social networks such as Facebook already allow you to create tabs with your podcasts linked to podcast directories such as ivoox that are automatically updated every time you add a new file.
- Podcasts are an indispensable and fundamental material for the audience, since with it they could get them to be pending to your next podcast and in this way build loyalty or loyalty of your customer.
- Creating good material in podcast format could make you a reference in your sector, something that would undoubtedly improve your company's brand image and reputation. A fact that your audience will undoubtedly value.
- Podcasts increase the conversion rate because they offer confidence to the buyer or customer through a more human element, which is the voice.
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Las ventajas de un podcast para tu empresa
Para una empresa tener un podcast
que es un archivo multimedia que cualquier usuario puede escuchar, que se puede descargar en cualquier momento en su PC, smartphone, tablet o reproductor es una gran ventaja, porque no es afectado por problemas como cambios de dominio, hosting o caída de servidores, otra ventaja es que el contenido es atemporal, el usuario interesado puede escucharlo cuantas veces quiera, sin que su contenido quede viejo y pierda utilidad.
Algunas características de utilidad para las empresas que tengan un podcast:
• Producir un podcast ves más económico que realizar un vídeo
• No tienen horarios, pueden ser escuchados a cualquier hora y en cualquier lugar, en la cama, en la cocina y puedes saltar lo que no quieres escuchar.
• Se pueden escuchar simultáneamente mientras realizas otras actividades
• Los principales directorios de podcast que reúnen a la mayoría de usuarios que escuchan este formato en español son: iTunes, Soundcloud, Stitcher Radio e iVoox.
• Algunas redes sociales como es el caso de Facebook ya permite crear pestañas con tus podcast vinculadas a directorios de podcast como ivoox que se actualizan automáticamente cada vez que añadas un nuevo archivo.
• Los podcasts es un material indispensable y fundamental para la audiencia, ya que con ello podrían conseguir que estén pendiente a tu próximo podcast y de esta forma fidelizarla o lealtad de tu cliente
• Crear un buen material en formato podcast podría convertirte en un referente en tu sector, algo que sin duda, supondría una mejora de la imagen de marca de tu empresa y de su reputación. Un hecho que tu audiencia, sin lugar a dudas, valorará.
• Los podcast aumentan el porcentaje de conversión ya que ofrecen confianza al comprador o cliente a través de un elemento más humano, que es la voz.
Imagen Pixabay
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