Positioning . The battle for your mind. A 6 point summary.

Henkjan de Krijger

@henq · 23 Jan 2023

Positioning . The battle for your mind. A 6 point summary.

This book is the "father of positioning" Trout's famous work, the first in the history of the United States, the best business classics, the US CEO is most afraid of being read by competitors in the business book, talking about positioning theory and operation methods And with a wealth of practical case analysis, to guide entrepreneurs to successful corporate positioning, to achieve commercial success.

1. The best way to deal with an over-extended society is to simplify the information as much as possible.

2. The main factor in establishing leadership is to get ahead of people's minds.

3. The biggest mistake the company makes is trying to satisfy everyone's needs, that is, everyone's satisfaction trap.

4. If someone forces you to drink a cup of H2O, your reaction may not be good, but if someone invites you to drink a glass of water, you may feel good. That's right, the difference between the two is not in the mouth, but in the mind.

5. If you want to make a new product successful, you should set a new ladder for it. New ladder, new name. It's that simple.

6. Complexity is the enemy of positioning, simple is the true meaning of positioning.

Buy the book.