As the novelist Upton Sinclair once remarked, ‘It is difficult to get a man to understand something, when his salary depends on his not understanding it.’

— Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life door Rory Sutherland
https://a.co/3iIq9gD


#quotes 

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life