#kleding #mode
At H&M you can rent clothes: probable or flop?
Why buy if you can rent too: Starting today, you can go to a H&M rental clothing store in Stockholm. For thirty euros, you've got something new in the closet for a week.. But how sustainable is that actually??

Fast fashion is the concept where clothing chains often change collections.. Because there's something new in the store regularly, customers are more likely to take a look (and maybe buy something).. H&M, along with Zara among others, is one of the chains often mentioned in one breath with this concept..

A week. That doesn't sound really sustainable, but from today fast fashion is at least a little more sustainable.. At Hennes & Mauritz you can bring home a garment for 350 Swedish kronor (approximately 33 euros) for a week.. For that money, your clothes are cleaned too..

You can choose three garments at a time.. Funny thing is that the test shop is based in a so-called flagship store that has been refurbished, also a bit of second-hand so.




Raiment