Cannibalization of keywords in SEO
The first thing we have to do is define what they are. A web page suffers from keyword cannibalization when we find different URLs of the website trying to position itself for the same keyword. In other words: when different indexed parts, URLs, or pages, try to position themselves for the same keyword.
What happens when this happens?
An SEO specialist must prevent this from happening. When a word "cannibalization" occurs, Google does not know which keywords to choose and most likely none will be positioned. In addition, they can appear and disappear in the search engine results. What must be clearly determined and indicated to Google is which keyword corresponds to each URL in order not to give rise to confusion. However, if you want your content to appear in different results, it is advisable to position images, Youtube videos, or creates content in other domains.
How to detect it?
Trionika (Трионика) recommends to do it with the command site. Put in Google "site+domain name+keywords. In this way, we get the search engine to return an approximate number of indexed URLs.
Using Search Console. Thanks to this tool we can know if cannibalizations are taking place. To do so, we filter them using the "query" tab, this way we get back the searches in which that keyword appears. Then, in "pages" we will see which URLs are being positioned for the keyword.
Sixtrix. It is another platform that helps us in this process. The only drawback is that it is paid, but unlike Search Console, searches are done faster. It becomes an ideal option for companies and not individuals who do not have a large budget.
Search the blog to find out how many contents have the same keyword.
Use Analytics to see which posts have the most traffic and see if they are on the same topic.
How does it work?
- With a 301 redirect. It's the easiest and fastest way.
- Eliminating the content that cannibalizes or has the least number of visits.
- Changing the words in the title.
- That the content of each of the pages is oriented to each of the keywords.
Thank you and wait for next tips!
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Henkjan de Krijger
5 years ago
Very interesting stuff . Keep us posted !
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