For many aspiring entrepreneurs, the topic of creating an online store is already causing a headache. Most people think that they need to study programming at university for many years, others think that they need to study tons of information on the World Wide Web, study dozens of sites on Google. But what if there is a fairly quick yet intuitive way to create a true online store that targets the entire English-speaking world? And the answer has been found - Shopify store builder.
What is Shopify
Shopify is one of the most popular ecommerce platforms, allowing you to build your own store from scratch without having a lot of development experience. This system, created back in 2006 in Canada, has widely established itself in the Western market, since in fact it is a ready-made solution for creating your own store of any complexity.
For fans of numbers and statistics: as of 2019, more than 800,000 stores have been created using this builder, and itβs not surprising that the total sales of stores created on the basis of Shopify amounted to $ 1.5 billion only for Black Friday!
Why choose Shopify
If you are just starting your journey as an internet entrepreneur, then the question of creating a store is not the only item on your checklist. Surely, the very first question tormenting you was - what exactly should I sell?
At the start, you should consider the dropshipping model.
Dropshipping is an entrepreneurial business model that connects the supplier and the end consumer.
In this model, you, or rather your store, is the intermediary between the two links. you may not have a warehouse, you may not see the product itself, but you may be doing business. Story? Not at all. And Shopify is the simplest model to organize your first steps in international business.
Shopify benefits
1) Aesthetics. Shopify has its own built-in Shopify App Store, where you can purchase ready-made themes for your shop, so you can see in advance an example of what your future store will look like. Shopify offers a small range of 10 standard templates for free, which is enough to get you started with the functionality of the builder.
2) Comprehensive solution. In the same Shopify App Store, there are various add-ons and applications, the main purpose of which is to increase the conversions of website visitors into buyers. For example, increasing the purchase amount (average bill), easily and quickly creating pop-up windows to capture a visitor's email, integrate your store and mail service for email campaigns in a couple of clicks, automatically change the currency for buyers based on it. location, etc. Shopify App List
The Store already has over 300 apps, including both paid and free add-ons.
3) Free trial period. Shopify provides new users with a 14-day test period, during which you can get acquainted with the functionality of the builder, its features, and learn the basics. Next, you will need to subscribe to a basic subscription, which costs $ 29 / month, plus Shopify will deduct 2.9% from each purchase. Basic and advanced rates do not differ much from each other.
4) Dropshipping. Continuing this topic, the Shopify App Store has special applications, including free ones, that allow you to integrate products from large online stores and marketplaces on your own website in just a couple of clicks.
5) Excellent indexing by search engines of your site
6) Drag & Drop editor allows you to easily and easily create new blocks and departments of the store by dragging and dropping them between themselves
7) Built-in analytics that allows you to track the number of visitors on the site, the number of buyers, conversions, additions to the cart, order details, visitor actions. It is also possible to connect Google Analytics, Yandex Metrics.
8) Ability to import / export clients, goods to a CSV file
9) Ability to fully manage the site using your phone
10) There is full integration with Facebook, Amazon, Ebay, Pinterest
Conclusion
Shopify is by far one of the best and most powerful full fledged store builders for international online sales. If you would like to consult with the developers on this topic, go here https://digitalsuits.co/services/shopify-development-company/
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