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Gustavo Perez
Gustavo Perez
@gpgustavoperez · 02 May 2021
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Strategies

#podcasts Did you know that online marketing can be used in podcasts?

One of the things that favor is that through audio you can be dynamic and is also an easy resource to consume, since they do not require a great concentration on the part of the listener, as is the case with written articles or books. Anyone can listen to audio content while driving, sports or preparing food, as if they were listening to the radio.

So the most efficient and intelligent way to include a podcast in our content strategy is to take advantage of its differential features. In this line, some ideas about using podcast in online marketing would be:

•Try to make the podcast complementary (expand the information that is known) in relation to the text contents, without limiting to repeating what we have already written in an article.

•Something the listener appreciates is the answer through a podcast to questions, suggestions or complaints from followers or customers (depending on what topic is spoken)

•Another good idea is expert collaborations on a topic, as this helps to make the program more attractive.

  • Comments (24)
Zulaima 🌹🍀
There is a lot of information about Podcast, you learn more and more about this wide world 👍
ReplyTranslated from Spanish Show original

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