Super-soft alternatives
“It no longer feels good to recommend our own goods. The butcher doesn't approve his own meat, does he?”
'Our commercial is the mockery of this. A little humor should be possible, right?”
'Yes, but we need to be more subtle, follow a similar strategy, in which we do not change our vision structurally. We could come on the market with another item. Take something refreshing out of the closet.”
“You mean an air freshener?”