When opening a YouTube channel, it is important to be very clear about what audience we want to target and what type of content we want to create. The existing categories are endless and for each of them we will need to use one format or another, a tutorial is not the same as a review or an unboxing. The statistics of the star platform in video playback have changed considerably in recent years.

At first, the comedic videos of people falling down and making fools of themselves, or cute animals doing their thing, triumphed. However, in recent years, channels focused on tutorials or more personalized content have become popular. These are the YouTube trends that have succeeded the most throughout the 2021 year:

1.- How to do it by yourself?

This YouTube topic consists of showing what one knows, it can be in makeup, crafts, DIY, fixing things around the house, and even tidying the room. If you need to learn how to do something on your own, it is likely that on YouTube you will find thousands of videos of whatever it is. According to a recent report from the platform, in which Susan Wojcicki, CEO, discusses YouTube's priorities in 2021, it is estimated that in 2020 alone, 77% of users used the platform to learn how to do something new. During the months of confinement, when the day had endless hours and free time, YouTube was a solution for many people who wanted to fill their free time.


.- 2.- Informative videos

The informative videos on YouTube have become very popular over the last few years, but they can be a double-edged sword, since they tend to go viral quickly and in a short time they can become outdated information. For this reason, it is important to make sure when is the information that we are visualizing and inform ourselves by other means to contrast it if we have doubts. The pandemic, which produced constant changes in each country, made YouTube a reliable source of information during the confinement.

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