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Jaap Korteweg is the man behind the company that revolutionized supermarket shelves. When swine fever broke out in 1997 and the government asked him to store part of the ten million dead pigs in his cold stores, he decided to stop eating meat. Korteweg: 'Nobody likes the misery of meat, but many people love the product.“And so Korteweg developed the company that everyone knows by now. The Vegetarian Butcher,


Jaap Korteweg strives for a 100% plant-based food system Korteweg and his team developed a steel cow, Margaret Thatcher called, which processes grass into cheese. According to Korteweg, vegetable products are the future. According to him, chefs who do not go along with that development work according to old traditions, and according to an old economy.

'Driving radical change of direction eco- and economic system now.“The Goal? Produce without animals and only with the use of grass, milk and cheese. After all, grass grows everywhere. For example, farmers who now keep cows will still be able to produce milk, but without animals. 'Driving radical change of direction eco- and economic system now.

The Dutch still rely mainly on meat and dairy for their protein intake, but enough vegetable proteins are already being produced worldwide to feed the entire world population. With all the available farmland, enough beans, nuts and grains can be produced to allow everyone to eat plant-based, according to calculations by Wageningen University & Research (WUR) following questions from NUnl.

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