What a fantastic example for all companies.

Hey, friends, we just gave our company to planet Earth. OK, it's more nuanced than that, but we're closed today to celebrate this new plan to save our one and only home. We'll be back online tomorrow.

Yvon Chouinard, the wealthy founder and owner of the outdoor brand Patagonia, donates his company to a good cause. In the new structure, any profit that is not reinvested in running the company itself will go to an organization that supports environmental and climate projects. Every year, up to 100 million dollars (around 100 million euros) could be invested.

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