¿the fashion opplet?

Silvia

· 21 May 2021

¿the fashion opplet?

#fashion Fashion trends no longer depend on the industry, but on the consumer. Designers and magazines have lost power to control fashion, a power that now lies with the population. The new consumption habits and the new structure of the sector, dominated by the big players, have reversed the system and made it the customer who decides what and how to take each season.

The trends are determined by the consumer, because if there is something that really matters to today's fashion industry, it's selling. Fashion design conceived as art, creation and innovation is degraded by the need to survive, that is, to have benefits. The companies and brands produce according to the tastes of the customers and which are analysed through extensive market studies. So if a garment, no matter how often it appears on the most international catwalks, does not convince, it will not become a trend, and, of course, in this whole scenario, its relevance should be emphasized.

The influence that both the major fashion magazines and the most important designers on Earth could have today. Currently, they determine which items of clothing are most popular in each season, sometimes by their own tastes, sometimes by contracts with brands..de fashion world is changing and is focused solely on satisfying consumers, leaving behind the artistic origins of design

Photo: pixabay