A hug is much more than a simple expression of affection. It is a powerful psychological tool that is deeply rooted in our human need for emotional connection, comfort, and safety.

Physical contact strengthens our sense of well-being, reduces stress and gives us a sense of security.

This is essential for our emotional well-being.

Cuddling stimulates the production of oxytocin, known as the “cuddle hormone”. This hormone plays an important role in reinforcing feelings of trust, belonging, and safety, thereby promoting emotional well-being.

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