You know it. You enter the supermarket with a clear list and an iron will: “I'm really sticking to the budget today” An hour later, you are at the checkout with a full cart, a slight surprise at its contents, and a receipt that is considerably longer than planned. How is that possible?

The answer is simple: it's no coincidence. The supermarket is not a neutral warehouse for products; it is a theater directed down to the last detail, designed with one goal: to get you to buy as much as possible. But once you get the hang of the tricks, you're the director of your own shopping basket.

Today, we reveal the 7 most used psychological tricks and, more importantly, how you can beat them. Ready to crack the code?

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Hello, friend, I'm back after a few years away, as I had left the country, leaving my laptop with all my access details behind. Your writing is as light and refreshing as ever. Well, regarding the psychology of supermarkets, you're absolutely right. I hadn't... Show more
@rockstar good to see you back dear! How are you? You've left the country. In which country do you live right now? Great tip and absolutely true! 
de trukjes ken ik al ook jaren een winkel gehad. maar trap soms toch nog in de val
De meeste tips kende ik al. Ik las al heel wat over psychologie en hoe daar op alle vlakken op ingespeeld wordt. Goed dat je de tips nog even deelt !
Bijna alle tips kende ik al. Ik ga altijd naar de winkel en ik ben best streng voor mezelf kan ik je vertellen. Lijstje daar houd ik mij aan maar de een kan dat beter dan de andere denk ik.
Goede tips waar ik zeker rekening mee zal houden als ik ga winkelen