“Radical change of course to drive eco- and economic system now.” The target? Without animals and only with the use of grass make milk and cheese. After all, grass grows everywhere. In this way, farmers who keep cows now will still be able to produce milk, but without animals. 'Radical change of course to drive eco- and economic system now.

“We consume as if there are four earth bulbs at our disposal.”
It's actually crazy that in a high technological age in which you can put people on the moon, you still let vegetable proteins go through the gastrointestinal tract. '

Behind Those Vegan Cobys is a more fundamental philosophy about how man should deal with the earth. Koffeman: “We have to realize that we are a very small minority in relation to the rest of life. We are a plague, a pandemic for all other forms of life.” A radical ecological and economic change is therefore necessary, Koffeman argues. That is possible: “With the current arable area, we can feed 4 billion more people if we stop animal feed and biofuel.” Cooperation with farmers is crucial. “A farmer is a victim of the same system as the animals.”

How can these changes come about? Not through a polder model with small steps, says Koffeman. “It will have to come from the understanding that production has to be different.” The current pandemic is an excellent moment to take steps. “This time is hopeful, too. Because when a crisis really is a turning point, and that turning point is a turning point for the better, let us take advantage of it!” Those Vegan Cowboys are trying to exploit that momentum.

Those Vegan Cowboys.