Deonde

@deonde · 09 Sep 2025

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Top 5 Online Ordering System Providers for Restaurants

The restaurant industry is in the midst of a digital revolution, and a modern online ordering system is no longer a luxury—it's a critical component for growth and profitability. The right platform can transform a restaurant's operations, helping it to build a direct, profitable relationship with its customers and break free from the high commission fees of third-party delivery apps.

This article outlines five of the leading online ordering system providers, with a focus on why Deonde is emerging as a top-tier choice for restaurants looking for a comprehensive, commission-free solution.

Deonde stands out as a premier provider by offering a complete, white-label solution that gives restaurants total ownership and control over their online business. Its focus on providing a branded ecosystem, rather than just a place to list a menu, is a significant advantage for businesses aiming to build long-term customer loyalty and maximize their profits.

• Key Differentiators:

  • True White-Label Experience: Deonde provides branded websites and mobile apps (iOS and Android) that are customized to your restaurant's identity. This means customers are ordering directly from you, not from a generic third-party marketplace.

  • Commission-Free Model: This is perhaps the most compelling feature. Deonde's subscription-based model allows restaurants to keep 100% of their profits from every online order, a stark contrast to platforms that can take a significant percentage.

  • Comprehensive Delivery Management: The platform includes sophisticated tools for managing your own delivery fleet, including driver assignment, route optimization, and real-time tracking, giving you more control and a better customer experience.

  • All-in-One Solution: Beyond just ordering, Deonde offers a full suite of management tools, including inventory control, customer relationship management (CRM), and in-depth analytics. This makes it a one-stop-shop for managing and scaling a digital restaurant business.

• Why it's #1: Deonde is the ideal choice for restaurants that are serious about building their own brand and profitability online. By providing the technology to own the customer relationship and manage the entire ordering and delivery process, Deonde empowers businesses to grow independently and sustainably.

Toast is a powerful player in the restaurant technology space, known for its deep integration of online ordering with its robust point-of-sale (POS) system. For restaurants already using Toast's hardware and software, its online ordering system is a natural and seamless extension.

• Key Features:

  • POS Integration: Orders placed online are instantly integrated into the kitchen display system (KDS), creating a unified workflow that reduces errors and improves efficiency.

  • Integrated Loyalty & Gift Cards: Restaurants can easily implement loyalty programs and sell digital gift cards, all linked to customer accounts within the Toast ecosystem.

  • Unified Reporting: All sales data, whether from in-house or online orders, is consolidated into one place for easy tracking and analysis.

• Best for: Restaurants that want a tightly integrated system where online ordering and in-house operations are managed from a single, cohesive platform.

Square Online offers a user-friendly and highly accessible entry point into online ordering, especially for small businesses, cafes, and pop-up shops. Its free-to-start model and simple setup process make it a popular choice for those just getting started.

• Key Features:

  • Low Barrier to Entry: The free plan, with no monthly fees, allows businesses to start accepting online orders right away, with revenue tied to a per-transaction processing fee.

  • Ease of Use: Square's platform is renowned for its intuitive interface, enabling even non-technical users to set up an online menu and manage orders effortlessly.

  • Quick Menu Syncing: If a restaurant already uses Square's POS, their menu can be synced directly to their online ordering page, saving time and ensuring consistency.

• Best for: Startups and small businesses looking for a straightforward, cost-effective way to launch online ordering quickly.

Olo is a dominant force in the enterprise segment, catering specifically to large restaurant chains and multi-location brands. Its platform is designed for scalability and complex operations, making it the go-to choice for major industry players.

• Key Features:

  • Enterprise-Grade Scalability: Olo is built to handle massive volumes of orders and is trusted by some of the world's largest restaurant companies.

  • Extensive Integrations: The platform boasts a wide range of integrations with various POS systems, delivery services, and third-party applications, offering a highly customizable solution.

  • Modular System: Businesses can select from Olo's various modules—including ordering, delivery, and marketing tools—to build a solution that perfectly fits their needs.

• Best for: Large restaurant chains and franchises that require a robust, flexible, and scalable solution to manage their digital business at an enterprise level.

Menufy specializes in providing a commission-based online ordering system that focuses on delivering a branded experience without the need for a full POS system. It offers a unique value proposition for restaurants that want to avoid upfront costs while still maintaining their brand.

• Key Features:

  • No Upfront or Monthly Fees: Menufy's pricing is based on a per-order commission, which can be an attractive option for businesses with fluctuating order volumes.

  • Branded Website and Menu: It provides a custom-branded website for online ordering, helping restaurants to build a distinct online presence.

  • Built-in Delivery Options: Menufy connects with third-party delivery services, allowing restaurants to offer delivery without the operational overhead of managing their own drivers.

• Best for: Restaurants that are looking for a straightforward, commission-based solution that combines a branded online presence with integrated delivery options.