Vibrant music boosts sales in busy stores.
When a store is crowded, people tend to buy more if the sound system plays a fast track instead of a ballad. That's what a team of researchers found in a field experiment in a chain of grocery stores in Northern Europe.
Music sales
The researchers, Klemens M. Knoeferle of the BI Norwegian Business School in Oslo, Vilhelm Camillus Pope, of Saatchi & Saatchi in Oslo and Alexander Vossen of the University of Siegen, in Germany, conducted a longitudinal experiment to determine whether and to what extent music played a role in the affect shoppers when stores were more or less overcrowded. The scientists noted that customers' spending followed an inverted U-shape as stores became busier. They found that when stores weren't overcrowded, music had little effect, but as social density increased, music with an up-tempo beat made for spending.
Music Store
