After 49 years, Viva stops, and the forum also disappears. Don't underestimate the importance of a platform where women feel safe.

Historian Stolk: “While the body was propagated everywhere in the 1990s, and plastic surgery and photoshopping emerged, Viva took care of the countermovement: you had to appreciate the body as it was.. A rubric like Anybody has been very important.. Young and slim is still the norm in the media. You rarely see imperfect naked bodies except in the sauna.”


“As shameless as on the Viva forum, it can't be anywhere”
Google a question, any one, and nine out of ten times you end up on the Viva forum. No online place where so many women have been spending so much time together for so long.. Who are they?? What are they looking for?

Viva women's magazine end


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