Companies come up with all kinds of deceptive talk and pictures to sell their animal-unfriendly products. That's how they put you on the wrong foot and really get #diervriendelijkere products do not have a fair chance.

This year again, thanks to our attentive donors, we nominated five candidates who #dierenleed #verbloemen . For example, there are plofchickens with a so-called “stress-free” life and a margarine with milk is called “vegetable”.

Who do you think is the greatest Liebeest?
Now vote for the product you find most misleading.

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Vote for the greatest Liebeest