"The Fox (What Do the Fox Say?)" is a song sung by Norwegian comedy duo Yelvis. This is an electronic dance novelty song and is the top trending and viral video of 2013 on YouTube. "The Fox" was uploaded on September 3, 2013 to YouTube and was intensely well-turned in the United States, where it was crowned at number six on the Billboard Hot 100 for three following weeks. It has been searched more than 1 billion times by the end of March 2021.

Music video and composition

On 3 September 2013, the video was publically announced. It is executed in the way of a conventional electronic dance pop song and the lyrics are sung "with deadpan seriousness". The video was fundamentally released to encourage the brand-new season of Ylvis talk show "I kveld med Ylvis" on TVNorge.

This song was also released on YouTube channel after coming on TVNorge and the song became viral as soon as it was released. Video directed by Ole Martin Hafsmo and cinematography by Magnus Flato. Thea Bey took over the choreography. Production house of this video is taken over by Fredrik Kvale Dorum and Jorgen Thue (Concorde TV). The beautiful forest scenes were filmed in the municipality of Nittedal, located 22 kilometers from downtown Oslo.

What about the success of Fox's composition?

Due to the success and virality of the music video, it was compared to PSY's "Gangnam Style". In the annual list of "Top 10 Everything" released by Time magazine, "The Fox" was named "One of the Hottest Songs of the Year" in its 2013 "Top 10 Viral Videos" and was ranked number two on the annual list of "Top 10 Everything".

The song has been played several times on small screens. The song was originally produced for a Fox network commercial featuring clips from Fox shows as well as featuring some actors to act. The song aired on Thanksgiving Day. That day in the episode "Puppet Master", the song was sung loudly by the cast.

As soon as it was released, this song was in the hearts of the people. TMZ reported that the song's popularity soared that two weeks away from Halloween, sales of fox costumes at a costume outlet had already increased 40-fold, according to figures from Spirit Halloween, BuyCostumes and Amazon.

The song is also synchronized with "Singing Halloween House", located in Edwards Landing, Leesburg, Virginia, each Halloween by designing an LED light exhibit with a mythological song theme.


The song "The Fox" has become an internet meme, like many viral music videos. Every day it is being covered extensively. Everyone is becoming crazy about this song. This song has been shown many times on TV. The song was chosen for a Fox Network commercial featuring several actors and some highlights from Fox shows. The song was to be released on iTunes in the United States on September 9, but was released a week later due to copyright infringement allegations by third parties. The song was available on iTunes in the US on 16 September 2013.

What does a fox say?